At Freetour.com, we’ve always understood the power of customer success stories and testimonials. We tried asking for stories via thank-you email or motivating them with discount codes. Think these questions through because asking the right question will literally determine how effectively you can shape your customer success stories. To effectively convey this transformation, it’s important to use specific examples and anecdotes. This helps to assets = liabilities + equity bring the story to life and make it more relatable to potential customers.
How to Write Customer Success Stories? Examples + Template
Follow these tips, and you can create more impactful pieces to share virtual accountant with your audience. In my role at Upshot, I’ve worked on over 500 customer stories, so I’ve seen some real standouts. So come with us as we walk through why these 8 customer success stories show what readers want to see.
Software
- Each invitation was a reflection of our dedication to quality and individuality, enabling the customer to leave behind a negative experience and build a lasting relationship with 123Print.
- Some time ago I received a question from a customer that seemed quite urgent.
- Use the hook to capture your reader’s attention by opening your story with a painful scene in your customer’s daily life.
- In conclusion, customer success stories are an effective way for businesses to demonstrate the impact of their products or services and build trust with potential customers.
- PUMA has a long-standing partnership with Usain Bolt, an eight-time Olympic gold medalist and world record holder in the 100-meter and 200-meter sprints.
Then share how your product or service “fixed” their problem, but keep the story from your customer’s perspective, not yours. You can get these details in a quick phone call, but take notes to make sure you get everything. If you want to take your customer success stories to the next level, you could also request a video testimonial from your customers. This type of content is authentic and will help you build trust among your leads. However, remember you might need a certain type of reward or incentive to persuade your customers to put in the effort. On this slide, Cisco’s team of experts told us FAB’s powerful story in which a challenging situation was addressed with the perfect solution.
Leveraging a Strong Customer Voice
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Everyone loves numbers because they make a situation clear and easy to understand. Reading through these stories (and if you haven’t, you should), you’ll notice that they’re all from different companies across different industries in different parts of the world. But subject aside, this story works because the entire piece is a call to action that speaks directly to the reader. The author also offers a fresh perspective on a world that many people touch (wine) and exposes an element of that world that not many people see (data).
It is an American fine-dining restaurant chain specializing in steak and seafood dishes. It is also renowned for its exceptional service, providing guests with a sophisticated and elegant dining experience. The restaurant has won numerous awards for its food, service, and overall atmosphere, and is a popular destination for special occasions, business dinners, and fine dining enthusiasts. One Customers Success Stories of the ways that The Ritz-Carlton stands out in the hospitality industry is through its focus on creating memorable experiences for its guests. The company has a set of service values called “The Gold Standards” that all employees are trained to follow. These standards include things like using guests’ names, anticipating their needs, and responding to requests promptly and with a sense of urgency.
